Sophisticated and refined, bold and colorful, voluptuous and seductive: Bvlgari Serpenti jewelry and timepiece collections revive the exuberance of the Roman Dolce Vita, blending the highest Italian craftsmanship with the Maison’s daring attitude to reach for the forbidden. Powerful, mysterious and unexpected, the snake has established itself as a jewelry icon since the 1960s, evolving into countless playful interpretations. From the early colorful inspirations to the latest glamorous versions, Bvlgari’s spirit animal has become the ultimate symbol of opulence and charm

Bvlgari Bvlgari


Inspired by the inscriptions encircling ancient Roman coins, the distinctive circular logo has expanded as a decorative element from Bvlgari’s cult watches to jewelry, with new playful interpretations epitomizing the everyday glamour of the collection. A new wave of must-have jewels designed for a generation that does not play by the rules.


B. Zero 1


An artful collision of the original sinuous spiral lines and the edgy geometry of studs, B.zero1 Rock stands out as an audacious symbol of distinctiveness and self-expression. An icon of Italian design, once more reimagined with pioneering craftsmanship and boldness.


Diva's Dream


Bold and beautiful, the bedazzling Divas’ Dream collection seals the perfect encounter between the aura of a diva and the unrestrained glamour of Rome.

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