Sophisticated and refined, bold and colorful, voluptuous and seductive: Bvlgari Serpenti jewelry and timepiece collections revive the exuberance of the Roman Dolce Vita, blending the highest Italian craftsmanship with the Maison’s daring attitude to reach for the forbidden. Powerful, mysterious and unexpected, the snake has established itself as a jewelry icon since the 1960s, evolving into countless playful interpretations. From the early colorful inspirations to the latest glamorous versions, Bvlgari’s spirit animal has become the ultimate symbol of opulence and charm.
Founded in Rome in 1884 by the talented Greek silversmith Sotirio Bulgari, the brand quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewellery creations. Over the decades, the Bulgari generations defined a distinctive style made of vibrant colour combinations, exquisitely balanced volumes and unmistakable motifs that pay homage to the Roman roots of the company. While always revering its cultural legacy, Bulgari introduced innovations that rewrote the rules of the jewellery universe and launched new trends that stood out as icons of contemporary design.
Enlightening time, the LVCEA Tubogas watch brings glamour to the everyday and to every style. A modern classic reimagined, the timepiece presents the jewellery-inspired tubogas bracelet, with slinky links caressing the wrist with delicate comfort. Exquisitely fusing Bvlgari’s jewellery-making heritage and watchmaking skills, the feminine timepiece radiates with pure Italian stylishness.
B. Zero 1
An artful collision of the original sinuous spiral lines and the edgy geometry of studs, B.zero1 Rock stands out as an audacious symbol of distinctiveness and self-expression. An icon of Italian design, once more reimagined with pioneering craftsmanship and boldness.
Embodying the extravagant spirit of the Eternal City and embracing la dolce vita, actress Naomi Scott is the new face of the Divas' Dream Campaign. Brazen, sophisticated and with a boundless passion for life, nothing is too much for her.